--- title: "Aura Smoothing Application | Paris Russell, Crawley" description: "Formaldehyde-free Aura smoothing treatment in Crawley. Vegan biotechnology for softer, frizz-free hair that lasts months. Expert application, £300." canonical: "https://www.parisrussell.com/services/aura-application-inc-retail-shcon" --- ![](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fstraight.jpg%3Fprefix%3Dtenants%252F695e75d0802ce1a3bbf1ade2%26v%3D1780579809442&w=1536&q=75&dpl=dpl_8qrUs23zSec9XHfPr5a7Amiqusem)![](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fstraight.jpg%3Fprefix%3Dtenants%252F695e75d0802ce1a3bbf1ade2%26v%3D1780579809442&w=1536&q=75&dpl=dpl_8qrUs23zSec9XHfPr5a7Amiqusem) Straightening # Aura Application (inc Retail Sh+Con) £300 60 mins Patch Test Required [Book Online](https://book.frively.com/salons/bea6d376-f119-4c51-a415-7d34536dc531/book) Aura Application is a professional smoothing and straightening service using **vegan, formaldehyde-free biotechnology** and hyaluronic acid to eliminate frizz, soften your hair, and deliver lasting shine and manageability. Suitable for most hair types, including coloured or chemically processed hair, this treatment works within the hair fibre to smooth and relax texture while maintaining natural movement, with results that typically last several months. ## What happens during your appointment Your stylist begins with a deep cleansing shampoo to remove any buildup and prepare the hair. The Aura treatment product is then applied methodically through small, precise sections and combed through to ensure even distribution. Once applied, your hair is blow-dried smooth and straightened with a flat iron to activate and lock in the smoothing effect. A hydrating mask is applied and rinsed to seal the treatment, leaving your hair soft, silky, and noticeably smoother. The full service takes around 60 minutes, and our nine-strong Crawley team will guide you through every step with clear explanations and realistic timelines. ## Who Aura suits and what to expect Aura works beautifully on: - **Frizzy, unruly, or humidity-prone hair** that you want to wear smoother and more polished - **Coloured, highlighted, or chemically treated hair** where added shine and softness are welcome - **Wavy or loosely curled hair** that you prefer to wear straighter or more manageable - **Hair that takes a long time to style** and could benefit from faster blow-drying and reduced daily heat use Results are immediate: expect smoother, shinier, softer hair with reduced volume and frizz. Styling time is typically cut because your hair dries faster and requires less effort to look polished. Aura is a smoothing and relaxing treatment, not a permanent chemical relaxer, so some natural texture may remain depending on your starting hair type and the level of straightening effect you choose. ## Aftercare and longevity To get the most from your Aura treatment: - **Avoid washing your hair for 48 hours** after the appointment to allow the treatment to fully set - Use **sulfate-free shampoo and conditioner** to prolong results and protect the smoothing effect - Moderate your washing frequency where possible, and rinse thoroughly after swimming in chlorinated or salt water - Minimise heavy heat styling, though blow-drying and occasional straightening are fine with heat protection With proper care, Aura typically lasts **three to six months**, depending on your hair type, texture, and homecare routine. As your natural texture grows back at the roots, you may choose a maintenance service to keep your hair consistently smooth. Our team will create a clear aftercare plan tailored to your hair and lifestyle during your consultation. ## Consultation and hair health Because Aura involves heat and chemistry, a thorough consultation is essential. We assess your hair's condition, colour history, and any previous chemical services to ensure Aura is the right choice. If your hair is highly damaged, over-bleached, or fragile, we may recommend a **pre-treatment repair service** a week before, or suggest alternative options that prioritise hair health. Our Crawley stylists are trained to adjust technique, temperature, and application method to suit your individual needs, so you can trust the process is both safe and effective. Aura is formaldehyde-free and designed to be gentler than older keratin treatments, but we still take every precaution to protect your hair and deliver beautiful, wearable results. [Book Online](https://book.frively.com/salons/bea6d376-f119-4c51-a415-7d34536dc531/book) ## Client Reviews 5.0 Based on 1 review - A Alexx btw > I trust Sam with my life and is the only person I will go to for colour - she’s Michelangelo with colour and scissors!! Always sees the vision and executes to perfection!! ## Frequently Asked Questions How long does Aura Application last? Aura typically lasts three to six months, depending on your hair type, texture, and how well you follow the aftercare routine. Using sulfate-free products and moderating washing frequency will help prolong the results. Can I have Aura if my hair is coloured or highlighted? Yes, Aura is suitable for coloured, highlighted, and chemically treated hair. It often improves shine and softness on processed hair. We assess your hair's condition during consultation to ensure it's healthy enough for the treatment. Is Aura the same as a keratin treatment or Brazilian blow-dry? Aura is similar in goal but uses vegan, formaldehyde-free biotechnology and hyaluronic acid instead of traditional keratin formulas. It's designed to be safer and more comfortable for both clients and stylists while still delivering frizz control and smoothing. What should I do after my Aura treatment? Avoid washing your hair for 48 hours after the appointment. After that, use sulfate-free shampoo and conditioner, moderate your washing frequency, and protect your hair when swimming. Your stylist will provide a full aftercare plan. Will Aura make my hair completely straight? Aura smooths and relaxes texture, significantly reducing frizz and curl, but it's not a permanent chemical relaxer. Very curly hair may retain some movement. Your stylist will discuss realistic expectations based on your hair type during consultation. How long does the Aura appointment take? The Aura Application service takes around 60 minutes. The exact time may vary slightly depending on your hair's length and thickness. Is Aura safe for damaged or fragile hair? Aura can work on most hair types, but very damaged, over-bleached, or fragile hair may need a pre-treatment repair service first. We assess your hair carefully during consultation and recommend the safest approach. Can I style my hair normally after Aura? Yes, after the initial 48-hour waiting period, you can style your hair as usual. Most clients find blow-drying is quicker and they need less daily heat styling because their hair is already smoother and more manageable. Does Aura contain formaldehyde? No, Aura is formaldehyde-free. It uses vegan biotechnology and hyaluronic acid-based ingredients, making it a safer alternative to older keratin and Brazilian blow-dry treatments that contained formaldehyde. Will I need to come back for maintenance? As your natural texture grows back at the roots over the following months, you may want a maintenance or top-up service to keep your hair consistently smooth. Your stylist will discuss a timeline that suits your hair and lifestyle. Patch Test Required [Book Online](https://book.frively.com/salons/bea6d376-f119-4c51-a415-7d34536dc531/book)